case study: Wholesale Broker

At this food brokerage company, field sales and sales support personnel were not utilizing their time effectively because they were handling follow-up calls from customers but did not have remote access to current customer information. These activities were taking time away from their primary responsibilities of pursuing new sales opportunities. What the company needed was a central database of customer information and transaction data, which the sales team could update remotely. That’s what QBS4 proposed and delivered. A new customer information database is now integrated with the company’s messaging platform, enabling real-time updating of information. Today, when a customer calls the central office about their account, office sales support personnel have immediate access to current information needed to handle customer requests.

The solution from QBS4 also puts this company in a position to move into even more powerful business capabilities, such as business-to-business solutions provided through a Web-based, secure application that would allow customers to get information, and even place orders, from their own sites.

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